FREQUENTLY ASKED QUESTIONS

How big is a Glide Path Media billboard?
Visual Impression:
- 10,000 square foot sign is roughly the size of a square, 10 storey building.
- Distance from target is less than 500 feet (to put this in perspective, the length of the average city block is roughly 650 feet. Picture a 10 storey building that is closer, with nothing to obstruct your view).
- Signs are lighted at night and during low light conditions.

Where do you get your passengers information, building selection and landing paths?
Actual number of landings on a given runway (information supplied by Nav. Canada, FAA etc.)

I assume that only the person sitting beside the window can see the ads. Is that correct?
Actually, we have selected the rooftop locations so that all passengers in both the window seat and the second seat can see the ads.

What are the real benefits of Glide Path Media?
Glide Path Media provides:
- Huge impact
- Clutter free environment
- No distractions
- Captive audience
- Exclusivity
- Time of target - average of 10 seconds

 

Regular airport advertising vs. Glide Path Media’s captive audience?
Arriving at an airport, travelers are distracted and stressed – focused on:
- Finding parking
- Looking for airline drop off zone
- Paying for taxi, collecting bags etc.
- Looking for kiosk to print boarding pass or drop off baggage
- Finding their way to security
- Arranging affairs after security
- Looking for monitors to find their gate
- Purchasing food or coffee
- Making their way through the crowd to their gate

Leaving an airport, travelers are focused on:
- Customs
- Picking up their bags
- Finding transportation
- Leaving as quickly as possible
- Looking at their mobile phones for emails and messages

Will my ad be seen in bad weather?
Yes. The altitude that an aircraft passes over our signs is 490 feet (this can vary by plus or minus 20 feet). It is extremely rare for cloud cover to descend below 600 feet.³ 
When we say we have brought rooftop advertising to a science, we mean it.

Is it true that these signs are environmentally friendly?
Yes, in fact the shade created by our signs reduces the energy required to air condition the building.
Our patented LED lighting system draws the same energy as four 100 watt light bulbs. So we save much more energy than we use.
The mesh used to print the signs is recycled.

1-Seeing is defined as looking at a sign for 2 tenths of a second. (source: University of Toronto, Institute of Biomaterials & Biomedical Engineering, Professor M. Eizenman) ( Vision track study contracted in 2006 by Astral Media, Pattison and CBS).
2-Source: SLV Media Research.
3- Stratus is a low-level layer cloud (not to be confused with altostratus and cirrostratus, which are much higher). In appearance, it is usually a featureless grey layer. Sometimes, when a sheet of stratus is affecting an area, the cloud base will be right down to the ground and will cause fog. However, the usual base is 1,000 feet (300 metres), which means that hilltops may be obscured by cloud. Sometimes stratus will produce drizzle or light snow, particularly over hills. An approximate guide to the height of stratus may be gained by measuring the relative humidity and subtracting it from 100. The resulting number gives some idea of the height of the low cloud in hundreds of feet. For example, 94% relative humidity would indicate that the stratus is about 600 feet (180 metres) above the ground.

 

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